HISTOIRE TV – GLOBAL REDESIGN

Histoire TV is a French thematic TV channel, that showcases reliable, informative and exciting history television.

We capitalized on the letter ‘H’ for the logotype.

The ‘H’ expands and becomes a cursory timeline which gives a sense of temporality to the channel. It expands and contracts to introduce and display features and pieces of information adding to the grandeur of Histoire TV.

It is an iconic marker; an extremely stand-out sign that allows the brand to be recognizable regardless of its mode or medium of expression.

Brand design

360° design

Branding

Design

Digital

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We chose red to express leadership and power, which perfectly suits the premium nature of the channel. This red works particularly well with black and white images, and stylises, modernises and enhances the programmes.

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Thanks

centered

design,

the

trailers

are

adapted

for

all

screens

and

formats,

this

360°

design

thinking,

means

that

everything

adapted

the

digital

world.

The

trailers

are

punctuated

the

animation

the

slick

sign

animation

that

opens,

shows

and

frames

important

information.

Thanks

centered

design,

the

trailers

are

adapted

for

all

screens

and

formats,

this

360°

design

thinking,

means

that

everything

adapted

the

digital

world.

The

trailers

are

punctuated

the

animation

the

slick

sign

animation

that

opens,

shows

and

frames

important

information.

Thanks

centered

design,

the

trailers

are

adapted

for

all

screens

and

formats,

this

360°

design

thinking,

means

that

everything

adapted

the

digital

world.

The

trailers

are

punctuated

the

animation

the

slick

sign

animation

that

opens,

shows

and

frames

important

information.

For the thematic openers we played on the background materials and the typography.

The 3D effect gives the feeling of jumping out at the viewer, whilst simultaneously inviting them to take notice and take an interest in what is happening on Histoire TV.

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For the ad breaks, we kept the idea of the ‘H’ graphic sign being transformed into a museum of the future that reveals objects or video images from the past in the form of holograms.

We provided a template that allows Histoire TV team to refresh the ad breaks to showcase upcoming programmes or to feature interesting events happening on air.